- Corazón Staff -
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Ariel Kelley

Chief Executive Officer

Ariel Kelley is the acting CEO and former board chair of Corazón Healdsburg. Ariel oversees 10 programs that serve low-income families in Sonoma County and is responsible for program design and evaluation, fundraising, financial oversight and partnerships. Under her leadership, Corazón was awarded non-profit of the year by the California State Assembly. 


Recently recognized as one of North Bay Business Journal’s Forty Under 40 notable young professionals for 2019, Ariel also serves as a member of the Sonoma County Planning Commission, an elected assembly district delegate to the state Democratic Party, and has served on the board for Healthcare Foundation Northern Sonoma County.


An attorney by training, Ariel earned both a Juris Doctorate and MBA from Golden Gate University as well as a bachelor of science in business administration from the University of Oregon. 


Ariel has spent her career as a community organizer and government relations professional.  From government relations for America's Cup in San Francisco to serving as the president of the Marina Community Association and the director of the Golden Gate University Alumni Association, Ariel’s community leadership experience is only superseded by her passion for the disenfranchised. As An Ambassador Board member for Rooms that Rock 4 Chemo and a member of the board of Collective Impact, a non-profit aimed at reducing cycles of poverty for African American youth and families in San Francisco, Ariel has made it her life’s work to remove barriers to achieving equity and opening pathways to prosperity for low income families. 


Ariel resides in Healdsburg with her husband and two children. When she’s not attending meetings all over Sonoma County, you’ll find her enjoying live music, a glass of Rosé, or cheering on her alma mater… GO DUCKS!

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Angie Sanchez

Head of Programs

Angie was born and raised in Sonoma Valley as the oldest of seven children and proud daughter of Mexican immigrants. Coming from a low-income, mixed-immigration-status household, she experienced firsthand the struggles and inequities that many Latino families continue to live with today. At a young age, she understood that to overcome these barriers, we needed to ensure that Latinos have a place and a voice. That experience led to her commitment to non-profit work for more than twelve years focusing on enhancing the Latino economic, cultural, and civic leadership that reflects the population of the Latino community in Sonoma County.


Angie also serves on the board of the Hispanic Chamber of Commerce Sonoma County and the Hispanic Community Advisory Group for Sonoma Water. In her free time, she enjoys spending time with her daughter, traveling, attending live music concerts, and BBQing with family and friends.

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Lizbeth Perez

Programs Manager

Lizbeth was born in Mexico City and has resided in Healdsburg since 2001. Lizbeth comes to Corazón with a variety of professional experience in the wine and hospitality industries. Lizbeth is passionate about her community and has experience working in Mexico as a Social Worker and Adult Educator. Lizbeth has first hand experience with the challenges of being an immigrant including language barriers, lack of understanding of community systems and requirements, cultural differences, struggling for affordable housing and feeling isolated in her search for better opportunities in life. In 2008 when her first son started kindergarten at Healdsburg Elementary School, Lizbeth got involved with the English Learners Advisory Committee (ELAC) where she has been a member for many years helping other parents develop leadership skills to make their voice heard asking that Healdsburg Schools meet the needs of all of our children. Lizbeth is a part-time student at SRJC, studying to become an accountant. Lizbeth is thrilled to join the Corazón Healdsburg team where she looks forward to providing community support similar to what she is so grateful to have received, allowing her to fulfill her passion of serving community.

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Marcy Flores

Programs Manager

Marcy Flores was raised in Geyserville, California and has been active in the Sonoma County community and school districts for the past 10 years. Her passion for working with the Latinx community came after her active involvement and political activism with Movimiento Estudiantil Chicana/o de Aztlán (M.E.Ch.A.). Soon after, she became part of the Hispanic Chamber Young Professionals committee to help develop the next generation of leaders. Volunteering her time to instruct Ballet Folklórico classes, she stays rooted and connected to her culture by teaching students through the art of dance.

Marcy has a degree in Chicano and Latino Studies and Early Childhood Education from Sonoma State University and seeks to empower and educate the local community. Marcy's work will be focused around our youngest clients ages 0-18 and will be managing our Moms to Moms program, infant/toddler early childhood education, Kinder2College and FirstGen College Counseling programs. 

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Vanesa Valdivia

Programs Coordinator

Originally from Guanajuato, Mexico, Vanesa moved to Sonoma County when she was 12 years old. She is currently attending the Santa Rosa Junior College and plans to transfer to San Francisco State University to study international relations and political science. At SRJC she’s worked in administration and as a cultural liaison, and, as co-chair of the Dreamers Club, she helped open the first Dream Center at a California community college. The Dream Center offers legal, financial and medical resources for undocumented students.


Working with Vital Immigrant Defense Advocacy and Services (VIDAS), Vanesa has helped students with their Deferred Action for Childhood Arrivals renewals and connected local residents with low-cost immigration services all over Sonoma County. Vanesa also volunteers with Project Quetzal, helping kids in rural Guatemala with their Spanish. Vanesa first started with Corazón Healdsburg as a contractor during the Kincade Fire, helping with applications and data entry and officially joined the team in January, 2020. 

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Erica Gutierrez

Operations Assistant

Erica was born in Willits, California and grew up splitting her time between the United States and Tepatitlan de Morelos in Jalisco, where she attended high school. Most of her adult life was spent in Willits, where she was active in her community as a small business owner. Seven years ago, she moved with her family to Sonoma County and she now lives in Healdsburg, where she plans to stay and raise her five children. Erica managed Corazón's Free Store after the Kincade fire in 2019 and discovered a growing passion for serving the community. 


Lori Rhodes, Ph.D.

Program Director, FirstGen College Counseling

Originally from New Jersey, Lori relocated with her family to Healdsburg in 2015. She has spent over 20 years in education and began teaching in Los Angeles with the Teach For America program. Since then, Lori has worked in public, independent, and charter schools in New York, Connecticut, and California, most recently as Principal of Healdsburg High School. Lori earned her Ph.D. in education from Stanford University and founded FirstGen College Counseling in support of historically underserved students at Healdsburg High School. Lori directs the FirstGen program and is a professor of educational leadership at Sonoma State University. 

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Holly Fox

Marketing and Communications Manager

Holly is a digital marketer with a passion for true stories about incredible people driving powerful changes in our community. She grew up in Santa Rosa and has lived in Healdsburg for the last eight years, but she spent much of her twenties living and working as a reporter in Europe. Since returning to Sonoma County, she has helped many local small businesses and nonprofits share their stories through social media. Holly also is the former chair of the Healdsburg Tourism Improvement District, which spearheads the marketing of Healdsburg as a premier wine country destination.  

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Scopa Has A Dream

dba Corazón Healdsburg is a
501(c)(3) non-profit organization
Tax ID number: 27-3044487 

Mailing Address:

PO Box 1004
Healdsburg, CA 95448

Contact us

Visit us: 

Corazón Resource Center,
located at the Healdsburg Community Center

1557 Healdsburg Avenue, Room 13

Phone: 707-395-0938

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