Mission Statement

Corazón Healdsburg is a mission-driven human-rights organization that believes in human dignity and human rights. As Aristotle has been telling us for more than two thousand years, justice is only achieved when we have equality. According to him “There is nothing so unequal as the equal treatment of unequals.” People should be treated equitably and ethically, given their individual needs and circumstances, and the differences between people should be recognized and valued, not diminished. Our community is not demanding too much. We just want a compassionate and just community.

For this reason, through our participatory process, we decided that Our mission is to build a compassionate and just community by empowering and dignifying individuals and families, advocating against injustices, and uniting people to celebrate diversity.



Marcy Flores

Interim Executive Director
Marcy specializes in supporting the youngest of our clients (and their families!) and oversees our academic development initiatives. These include our prenatal education and support program, infant and toddler early childhood education, Libros y Raíces early literacy program, the Kinder2College Fund, after-school programs, and FirstGen College Counseling. Before joining our team, Marcy worked for various Sonoma County school districts, served on the Hispanic Chamber Young Professionals Committee, and taught ballet folklórico classes. Marcy was born and raised in Geyserville and studied Chicano and Latino Studies and Early Childhood Education at Sonoma State University.

Bianca Herrera Calderon

Program Manager, College and Career Prep
Bianca leads Corazon’s Healdsburg’s College and Career Preparation program. She came to Corazón after eight years as a pre-admissions counselor at Sonoma State University, where she helped increase enrollment of a more diverse student body that included low-income, first-generation and ethnically diverse students. Bianca is a first-generation American, and she has a master's degree from Sonoma State in education and a bachelor’s degree in criminology and criminal justice studies from the same school.

Caroline Rodriguez Gonzalez

Coordinator, Early Childhood Development
Caroline is expanding our early childhood development programs and services to support the academic development of children from prenatal through five years of age. She joined Corazón with 14 years of experience working for several different nonprofit organizations in Sonoma County supporting parents by coaching them through the most important years of child development. Her own son inspires her dream that all children grow up in strong families with unconditional love. Caroline grew up in Healdsburg, and has a degree in fashion design from the Fashion Institute of Design and Merchandising. She is currently studying to complete her bachelor’s degree in sociology.

Cristal Lopez Pardo

Coordinator, Community Advocacy
Cristal works to elevate and amplify the Latin-American voice and to transform this voice into actions aimed to change racist customs and adversarial policies in our community. She was raised in Healdsburg, and has nearly a decade of work experience in social justice activism and serving the local community. Cristal is a trustee for the Healdsburg Unified School District and the creator of the “Que Pasa en Healdsburg?” Facebook group. Cristal has two bachelor’s degrees from Sonoma State University—one in sociology and another in Chicane Latine Studies.

Diego Armando González Guzmán

Coordinator, Youth and Teen Education
Diego leads our After-School Teen Center for our local Healdsburg High School students. He is a familiar face to many, after coaching soccer in Sonoma County for 10 years and working at Parkpoint Health Club before joining the Corazón staff in 2020. Diego was born in Uriangato Guanajuato, Mexico, and has lived in the US since the age of 5. He is currently studying English literature and philosophy at San Francisco State University.

Dominique Petersen

Associate Director, Development
Dominique works to secure donations and grant funding from individual supporters and foundations in Sonoma County, the Bay Area and beyond. She is an expert at sustainable fundraising, and is honored to share the meaningful impact of Corazón’s initiatives with our donors. Dominique is originally from Hollister, where she grew up volunteering through 4-H. She and her siblings all are first-generation college graduates. Dominique has a master’s degree in public administration with a concentration in nonprofit agency management from Sonoma State University.

Erica Gutierrez

Program Coordinator, Volunteers
Erica coordinates our volunteer corps, supporting community members as they work together to achieve our mission and forge new relationships with each other. She started out with Corazón as a volunteer herself, and managed our Free Store after the Kincade Fire in 2019. It was in this role that she discovered her passion for serving the community. Erica was born in Willits and grew up splitting time between Northern California and Tepatitlán de Morelos in Jalisco, where she attended high school. She has six children and currently lives in Healdsburg.

Holly Fox

Director of Advocacy and Community Engagement
Holly is a community organizer committed to strengthening the social fabric of Healdsburg and northern Sonoma County. Her background is in communications and she loves sharing true stories about incredible people driving powerful changes in our community. She has a master’s degree in journalism from Northwestern University, and a bachelor’s degree in English from the University of California, Berkeley. 

Lizbeth Perez

Programs Manager
Lizbeth was born in Mexico City and has resided in Healdsburg since 2001. Lizbeth is passionate about her community and has experience working in Mexico as a Social Worker and Adult Educator. She looks forward to providing community support similar to what she is so grateful to have received, allowing her to fulfill her passion for serving the community.

Ana Ruiz

Coordinator, Data Systems
Through her role as our data systems coordinator, Ana works to ensure the integrity of Corazón’s data and to support the administration of the organization's Salesforce database. She is a first-generation immigrant raised in Healdsburg and was inspired to serve her community with her passion for data after taking ethnic studies courses as a student at Sonoma State University. She has a bachelor’s degree in economics with a minor in American Multicultural Studies.

Vanesa Valdivia Aleman

Resource Navigator
As our resource navigator, Vanesa is often the first person that our community speaks with when reaching out to Corazón. Before joining our organization, she worked with Vital Immigrant Defense Advocacy and Services, where she helped students with their Deferred Action for Childhood Arrivals renewals. During her time as a student at Santa Rosa Junior College, she was co-chair of the Dreamers Club and helped open the first Dream Center at a California community college. Originally from Guanajuato, Mexico, Vanesa moved to Sonoma County when she was 12 years old. Currently, she is studying international relations and political science at San Francisco State University.

Vanessa Ramirez

Administrative Coordinator
Vanessa supports the organization’s day-to-day operations. She first got involved with Corazón as a volunteer and then worked as an outreach specialist as part of our COVID-19 vaccine equity initiative. Vanessa was born in Santa Rosa to Mexican immigrant parents and is a first-generation college student pursuing her bachelor’s degree in child development from Sacramento State University. Her long-term dream is to become a nurse.

Sarah Smeltzer

Coordinator, Grants and Development. She / Her
As Corazón Healdsburg's first Coordinator of Grants & Development, Sarah manages a portfolio of grants, including foundations, corporations, and government entities. She works to make connections in the North Bay community between grant-making entities and programs at Corazón Healdsburg to obtain grant funding. In addition to grant writing, Sarah is also responsible for stewardship and reporting. Sarah is passionate about human rights and creating an equitable world. As Corazón's only fully remote employee, she is based out of Pittsburgh, Pennsylvania and previously fundraised for pediatric healthcare and diversity, equity, and inclusion in the Pittsburgh area for nearly six years.


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